Sacramento, CA - The California Bus Association (CBA) is proud to announce the establishment of the Vickie Cole Memorial Award for Women in Leadership, an award created to honor the incredible legacy of Vickie Cole, a respected leader, mentor, and trailblazer in the motorcoach industry. Sponsored by Prevost, this award will celebrate women who exemplify the same passion, determination, and leadership that Vickie embodied throughout her career.

Vickie Cole’s journey in the transportation industry is a testament to hard work and perseverance. She began as a school bus driver, advanced to become a motorcoach driver, and ultimately co-owned a successful bus company with her business partner, Charles Williams. Vickie’s dedication to the industry and her unwavering commitment to mentoring and empowering women have left a lasting impact on the motorcoach world.

"The Vickie Cole Memorial Award for Women in Leadership" is designed to honor women who continue to lead, innovate, and inspire within the motorcoach industry, just as Vickie did," said Vicki Bowman, Executive Director of CBA. "Vickie’s legacy is one of perseverance, leadership, and service to others, and we are proud to partner with Prevost to ensure her influence continues through this award."

Prevost, a global leader in motorcoach manufacturing, is proud to sponsor the award. “Vickie Cole was a visionary in our industry, and we are honored to support an award that recognizes women like her—those who mentor, lead, and push the industry forward,” said Mike Power, Director, Marketing & Brand of Prevost.

The Vickie Cole Memorial Award for Women Leadership will be presented annually to a woman who demonstrates excellence in leadership, innovation, and dedication to the motorcoach industry. Nominations for the award will be open to all women in the industry, with the first recipient to be announced at the upcoming CBA Annual Convention & Tradeshow in October 27 – 29, 2024 in Newport Beach, CA.

For more information about the award or to submit nominations, please visit www.cbabus.com/awards or contact Alice Lemon, at alicel@cbabus.com.

About CBA
The California Bus Association (CBA) is a membership-based organization dedicated to promoting and advocating for the motorcoach and transportation industries in California. CBA offers resources, networking, and educational opportunities for operators to grow their businesses and stay informed of industry developments. Learn more at www.cbabus.com.

About Prevost
Prevost is a global leader in the manufacturing of high-quality motorcoaches and transit buses, dedicated to delivering innovative, sustainable, and safe transportation solutions. With a deep commitment to the industry, Prevost supports initiatives that foster leadership and innovation in the motorcoach community.

For press inquiries, please contact:
Vicki Bowman
CBA Executive Director
847-507-6364